plural, word variants for acronyms, etc.) together since June 2016, which has made SEO analysis generally more difficult. Furthermore, the Google service has been grouping similar terms (singular vs. Without an ongoing ad campaign, the tool only delivers approximate values instead of concrete figures. It captures detailed information about monthly search volumes, regional differences, or the general competitive factor of individual search queries containing long tail keywords.įor a long time, the tool provided accurate results for free, but now these values are only available for paying customers of AdWords advertisers. One tool has been hard to avoid in recent times: Google’s Keyword Planner. If you know which terms are searched for most frequently, you can provide more tailored content on your website. Keyword research is one of the most important disciplines of search engine optimization.
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